I help my clients to think like a brand powerhouse and behave like a retailer with bravado.

Merchandising is the planning, developing, and presenting of product lines with the intention of creating revenue and profits for your organization. 

Whether you are creating products or buying products to resell, understanding how to plan, develop, present, and promote your product offerings is an art and a science. I've worked on both sides of the fence and each have their nuances.

I help clients work SMART NOT HARD, by empowering them with the tools and guidance to define, design, develop and deploy products and assortments that maximize return on investment and manage risk intelligently.