I help my clients to think like a brand powerhouse and behave like a retailer with bravado.

Merchandising is the planning, developing, and presenting of product lines with the intention of creating revenue and profits for your organization. UNDERSTANDING how to plan, develop, present, and promote your product offerings is an art and a science. I've built, strategized, and assorted product lines for wholesalers and retailers, both have their nuances and bring their set of challenges.

I help clients work SMART NOT HARD, by empowering them with the tools and guidance to define, design, develop and deploy products and assortments that maximize return on investment and manage risk intelligently.